Viral Marketing

Two Forgotten Social Media Tools For Superior Viral Marketing

When web visitors come to your website, you will either present them with compelling sales ads to make them buy or give them informational tips as content that will pre-sell them to buy from or through you.

What if they not are buying yet? They’ve found your website and like your product, but it’s just not the right time to buy. They close the web browser and gone is your potential customer. With so many websites online, it’s very difficult for an online visitor to remember your website. You need to provide the visitor an easy way to let them come back to your online store.

How can these powerful Social Media Tools increase your traffic?

Here are two powerful and most forgotten social media tools to help increase your sales:

Social Media Tool 1: Email This to a Friend
Who do customers trust more? Your website or their friends? Email this to a friends is a powerful tool to increase the viral marketing.

You can add a url link or button with a text that says "Email This To A Friend" to the end of your web page content, this is also refer to as a "Tell A Friend" link/button. You can either create the web form for this by yourself or you use third parties free "Tell A Friend" script or buttons.

If you use a third party script, the owners are likely to add a link back to their own websites to the "Tell A Friend" text, button or form. Creating your own script will likely give you more flexibility but you may use third party scripts and buttons too as long as they are not obstructive.

On the "Tell A Friend" form, you’ll ask the web visitor for his name, do not ask for the first name or last name, just the name, leave it at the discretion of your visitor to decide what name he/she wants to use to refer your content to his/her friend. You will also ask for the visitor email address too.

You should show in a box, the text message you will send along to the friend, this text should not be editable by visitors in order to prevent abuse. Usually most "Tell A Friend" form will allow web visitors to share a web page content with a single friend, you may want to increase your reach however by asking your visitors to share your web page content with more than one friend, you may have to offer a bonus gift for visitors to take this additional step though.

Social Media Tool 2: Bookmark This Page
Social media book marketing is great way to share their favourite websites with their friends. Another great viral marketing tool using social media.

You can add a social bookmarking button that web visitors can use to bookmark your web page content on the social bookmarking sites. You can either put the buttons on your web page individually (the social bookmarking websites have codes you can use in the html code of your web page to include each social bookmarking icon/button on a web page) or you may use free online bookmarking tools like AddThis.com.

If you choose to use the buttons individually, you may use the social bookmarking buttons for high ranking websites like Google bookmarks, delicious.com, digg.com, redit.com, Netscape etc

You can find out how effective this is for you, by putting tracking codes in the html codes of the links and buttons of your "Tell A Friend" or "Email This to a Friend" and the social bookmarking buttons/icons you use on your site. With these analytical tools you will know how many times your visitors clicked on those links to share and bookmark your web page content.
Part 3: Social Viral Marketing
This is part 3 of 3.
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Two Forgotten Social Media Tools For Superior Viral Marketing

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